Privacy Policy

Last updated: September 19, 2026

Guangzhou Anchor Technology Co., Ltd. (“Anchor Aerogel”, “we”, “us”, or “our”) operates the website https://anchor-aerogel.com (the “Website”). We are a business-to-business (B2B) manufacturer and supplier of aerogel thermal insulation materials serving industrial customers worldwide. This Privacy Policy explains what personal data we collect, how we use it, how we protect it, and the rights you have under applicable laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the CPRA (CCPA).

1. Who We Are (Data Controller)

The data controller responsible for your personal data is:

Guangzhou Anchor Technology Co., Ltd.
Guangzhou, Guangdong Province, China
Email: [email protected]
Phone: +86 135 3986 0818

2. Information We Collect

2.1 Information you provide to us

• Inquiry / RFQ forms: when you submit a request for quotation or a contact form, we collect your name, company name, business email address, telephone number (where provided), and the content of your message, including any product specifications or project details you choose to share.
• Newsletter subscription: if you subscribe to our newsletter, we collect your email address so that we can send you product and company updates.
• Email and other correspondence: if you contact us by email, phone, or messaging applications, we keep a record of that correspondence.

2.2 Information collected automatically

When you browse the Website, we and our third-party partners automatically collect certain technical data, including your IP address, browser type and version, device type, operating system, pages visited, time spent on pages, referring URLs, and the approximate geographic location derived from your IP address. This data is collected through cookies and similar technologies. Please see our Cookie Policy for details.

3. How We Use Your Information

• To respond to your inquiries, prepare quotations, and communicate with you about potential or existing B2B cooperation;
• To send you our newsletter and product updates, only where you have subscribed (you may unsubscribe at any time);
• To operate, maintain, and improve the Website and its content;
• To measure and improve the performance of our marketing, including advertising on Google and Meta platforms;
• To keep the Website secure and to prevent fraud and abusive form submissions;
• To comply with applicable legal obligations.

4. Legal Bases for Processing (GDPR)

• Consent – for example, newsletter subscriptions and non-essential cookies;
• Pre-contractual steps and contract performance – responding to your RFQs and preparing quotations at your request;
• Legitimate interests – operating and securing our Website and developing our B2B business, where these interests are not overridden by your rights;
• Legal obligation – where retention or disclosure is required by law.

5. Cookies, Analytics, and Advertising Pixels

We use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to understand how visitors use the Website, and we use Google Ads conversion tags and the Meta Pixel to measure the effectiveness of our advertising and to reach relevant business audiences. These services are operated by Google LLC and Meta Platforms, Inc. and may set cookies or use similar identifiers on your device. Full details of the cookies used and how to disable them are set out in our Cookie Policy.

6. Third-Party Services

We rely on the following categories of third-party service providers to operate the Website and our business communications:

• Google (GA4, GTM, Google Ads) – website analytics and advertising measurement;
• Meta Platforms (Meta Pixel) – advertising measurement;
• Cloudflare – content delivery network and website security;
• Email delivery service – delivery of form notifications and newsletters;
• Machine translation service – page content is machine-translated so the Website can be displayed in multiple languages; the personal data you enter in forms is not sent to the translation provider for profiling.

These third parties process data under their own privacy policies and are only used for the purposes described above. We do not sell your personal information, and we do not disclose it to third parties for their own direct marketing.

7. Data Retention

We keep inquiry records and business correspondence for as long as necessary to handle your request and for a reasonable follow-up period for potential B2B cooperation, after which they are deleted or anonymized, unless a longer retention period is required by law. Newsletter subscription data is kept until you unsubscribe.

8. International Data Transfers

We are located in the People’s Republic of China. Your personal data may be processed in China and in other countries where our service providers (such as Google, Meta, and Cloudflare) operate. Where required by applicable law, we rely on appropriate safeguards, such as standard contractual clauses, for such transfers.

9. How We Protect Your Data

We apply reasonable technical and organizational measures to protect personal data, including HTTPS encryption, firewall and security monitoring, access controls limited to authorized personnel, and regular software updates. While no method of transmission over the Internet is completely secure, we work continuously to protect your data against unauthorized access, loss, or misuse.

10. Your Rights

10.1 Visitors from the EEA, UK, and Switzerland (GDPR)

• The right to access, rectify, or erase your personal data;
• The right to restrict or object to processing;
• The right to data portability;
• The right to withdraw consent at any time, without affecting the lawfulness of prior processing;
• The right to lodge a complaint with your local data protection authority.

10.2 California residents (CCPA/CPRA)

• The right to know what personal information we collect, use, and disclose;
• The right to request deletion and correction of your personal information;
• The right to opt out of the sale or sharing of personal information – we do not sell personal information;
• The right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us at [email protected]. We will respond within the time required by applicable law.

11. Children’s Privacy

The Website is intended for business users and is not directed at children under the age of 16. We do not knowingly collect personal data from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates the current version. Material changes will be posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Guangzhou Anchor Technology Co., Ltd.
Guangzhou, Guangdong Province, China
Email: [email protected]
Phone: +86 135 3986 0818